Visa Options for Social Media Influencers and Content Creators

I remember when I first downloaded Instagram on my iPhone. Like many others, I instantly fell in love with the app. Even if I was in my office in Manhattan on a freezing cold gray winter day, with Instagram I could be transported to a new restaurant in Mexico City, an art exhibit in Buenos Aires, or an oceanside bungalow in the Maldives (preferably sipping a delicious beverage). Sure, not all the photos in my feed were so glamorous or exciting—I still got plenty of food photos from my friends and family (looks delicious, mom!)—but, as trite as it sounds, Instagram opened a whole world of sights, people, and experiences (not to mention memes).

And thanks to Instagram and other social media platforms, we have influencers and content creators, two professions that have always existed in some form but not quite in the same powerful way as they do now. In this post, we’ll discuss US visa options for social media influencers and content creators looking to expand their horizons to the US. As always, this is a general post for informational purposes only. Any influencer or content creator should DM aka consult a qualified immigration attorney to discuss their specific situation.

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Behind the News Story: Business Insider: "Instagram Almost Lost One of its Cofounders Because He Couldn't Get a Work Visa"

Instagram is one of the world’s most popular social media networks, known for its easy-to-use interface for sharing photographs. Indeed, in December 2014, the company was valued at $35 billion, according to Citigroup analysts. Back in April 2015, Business Insider published an article claiming that the company “almost lost one of its cofounders because he couldn’t get a work visa.” A native of Brazil, Mike Krieger is a co-founder and the chief technology officer at Instagram. According to the article, Mr. Krieger had difficulty transferring his H-1B visa from his previous employer, Meebo, to Instagram in 2010. The process is said to have taken Mr. Krieger over three months—longer than it took to develop the first version of Instagram! Mr. Krieger said he almost was not able to work at Instagram because of the delay, and the article goes onto conflate Mr. Krieger’s visa delay with the annual H-1B cap and lottery.  

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