OPINION: O-1 Visas for Influencers

I was recently quoted in an article about O-1B’s for Influencers and their impact on O-1 adjudications in general.  After reading the piece, I don’t think my quote accurately reflects my opinion on the topic and so, I wanted to take this opportunity to clarify my thoughts.

I don’t believe influencers applying for O-1B visas displace musicians, artists, designers, architects, or models within the O-1 category. The classification is not zero sum, and multiple professional profiles can qualify at the same time if they independently meet the legal standard. In practice, I continue to see strong cases approved across traditional arts disciplines alongside newer creator driven fields.

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Visas for Influencers: Building Their Brand in the US

"A US brand offered me a six-month contract, but my tourist visa doesn’t let me work. What are my options?"

This is one of the most common questions we hear from content creators and digital branding experts who are expanding their work internationally. Whether foreign nationals are landing major brand deals, launching their own label, or simply trying to grow their audience in the US, immigration rules can feel like a confusing roadblock. The reality is that there is no visa category labeled “influencer” but that doesn’t mean US immigration law doesn’t have options for foreign nationals. In fact, there are several. Some visas are designed for short visits or business meetings, others for entrepreneurs who want to open a company, and still others for those who have built a career that meets the legal definition of “extraordinary.” Choosing the right visa is a critical first step if foreign nationals are serious about working, growing, and collaborating in the US legally.

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