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Koalas of NYC

January 17, 2020 Joseph McKeown
Koalas of NYC Oculus.jpg

Approximately 15.6 million acres of bush, forest, and parks across Australia have burned in the horrific bush fires, according to the BBC. These fires have killed twenty-eight people so far, burned thousands of homes, and have had a devastating effect on an estimated billion animals, insects, birds, and other wildlife throughout the country, including Australia’s koala population. In response, Koalas of NYC, an initiative by the NYC-branch of the Australian agency Cummins&Partners, has launched a fundraising campaign to support WIRES (Wildlife Information Rescue and Education Service), the largest wildlife rescue and rehabilitation charity in Australia. To get the word out about their fundraising efforts, the agency has placed stuffed koalas in prominent locations around New York City, including Union Square, Rockefeller Center, Times Square, and Central Park, and the stuffed koalas have also visited FDNY Engine 7, Ladder 1, Battalion 1 to thank the FDNY for their support in sending firefighters to Australia. A tag with a QR code is attached to the koalas that directs passersby to the Koalas of NYC Gofundme page. The Instagram account, @koalasofnyc, shares photographs of the koalas around the city. We found one outside the Oculus in downtown Manhattan and fell in love. Rachel Mitrani, New York native and creative member of the Cummins&Partners team, tells Untapped Cities: “I’ve loved seeing the reactions to our koalas. This activation reminds people of the kindness and humanity that still exists in the world. How a team, a city, a world can come together in times of crisis and shed a little light.”

Tags friday photo, koalas of nyc, australia, australia fires, support australia, australia burning
 

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